Notwithstanding all of the attempts a few of us in beta have tried, One Thumb Mobile has chosen to violate the agreement they made with all of their customers and include inappropriate content.
The app is advertised in the app store with a rating of 9+ and thus OTM has a responsibility to ensure content remains appropriate for that audience. The last few patchs have pushed that with some of the more revealing outfits like the fairy and witch costumes. But Update 4 will have additional armors that show a significant amount of female skin. Also, when you touch the icon the very first screen you get shows an unavoidable cleavage shot. Additional features like free plat offers where children can apply for credit apples, watch trailers and download other games are also questionable content for a 9 year old.You represent, warrant and agree that you will not engage in conduct or communication (written, verbal, or nonverbal) which could infringe or lead to infringement of any copyright, trademark, publicity or privacy right, or any other intellectual property or personal right of any person or entity, is threatening, bullying, defamatory, abusive, obscene, sexually provocative or suggestive, pornographic, or.....
Do not let your children download and play this game until you have had a chance to review it and make your own decision if it is still appropriate for them to play. Looking at the first splash page should be enough.
I have personally contacted Apple and filed a complaint asking them to re-evaluate the game and change its rating to at least 13+. Because of OTM's decision to change their target audience, if it goes live, you may now request from apple a full refund of all the money you have spent on this game because of false advertising.
Additionally, because of the false advertising, OTM and Apple may be subject to class action law suits on behalf of the entire customer base.
It should be a very easy suite to win using their own TOS against them due to their support staff refusing to police all of the extremely sexual names people use for characters.
It is very unfortunate that Richard has chosen to risk his entire company by providing a young player base with sexual content. There may even be laws broken depending on your states child protection laws.