Ok, this may be too obvious, but I would max both fire and ice first.
Personally, I would probably work on levelling my evasive abilities before I would worry too much about wand or novelty (there are some good threads on those if you search) Increasing these abilities may well keep you alive longer and survivability is important for mages.
Its a long road to dl wand and you will have lots of time camping gladiators to work on novelty, wand, or hand to hand. Pop a wisdom lix at the arena leystone, go in and whack the glads. The good news is that since you will be doing almost no damage whatsoever, the glad will stay alive for a reaaalllllly long time.
Unless you are going for a h2h build (and have the gear for it) mage melee is pretty lame. and outside of procs, the novelty weps aren't much better.
At lvl 190 with novelty ability of 1151, my divine broom hits for 65-75 dmg on mobs 25 lvls below me.
My druid's majestic broom (she is lvl 170, not sure about her ability) hits for 8 dmg on average. I'm not going to invest a lot of time raising her novelty ability to get my damage up to 10
