I can assure players this was not designed as a "Gambling Mechanism" You do have the option to not buy the item much like the pirate shop.
This is not some great scheme to get players to buy more gold, we had a gold sale, we know how well gold sells, we are not EA.
Primarily the vendor was designed for 2 reasons:
Player Feedback:
This vendor was created between beta 1 and 2 based on player feedback from the forums.
We created a system that would allow you to still get lux (while we focus on permanent content) but will not devalue previously bought rare items.
This is also the first chance Android gets at many of the items, we can finally close off the Reaper Ring for Android thread.
I know old items are a sensitive subject but hopefully, this vendor will make both camps happy.
Gold Sink:
https://en.wikipedia.org/wiki/Gold_sink
We are getting into the Game Dev part here.
The attached Wiki article goes into details regarding gold sinks in MMOs, simply put it is an economy management system seen in most MMOs.
A way to remove excess gold from the economy whilst giving players an option to buy an item they want, much like the seasonal lux vendors of old.
While we understand not everyone will be happy with the change I personally am really happy to see player feedback implemented and hope players are enjoying the vendor.